MEDIA SPECIALISTS IN MUSIC, DANCE AND CLUBBING
PLAYGROUNDSA is part of the Half Minute Media Group.
The Half Minute Media Group is a multi media agency specializing in targeting those interested in Music, Dance and Clubbing in South Africa. We are the only agency to specialize in this niche market and are able to deliver bespoke and holistic campaigns using a number of different convenient and effective channels.
We have been around since Nov 2004 and have grown our relationships with those in the industry who look to Playground for help with marketing and promoting their venues.
FAST FACTS:
Our Target Market Description: Trendsetters, Brand igniters
Core Target: 18 to 30, LSM 7 to 10
Regional Print Run: 7 000 (Average)
National Print Run: 21 000 (Average) Includes Durban Expansion.
Readership: 60 000
Frequency: Monthly
On street: First Weekend of every month
Format: Super Gloss, 148mm (h) x 100mm (w), saddle-stitched
Material Deadline: 15th of Each Month
Distribution:
- Racks: Wall mounted Perspex Racks in Cape Towns / Johannesburg Top Venues
- Activation Teams: 3 to 4 Activations per week Regional.
Promotional teams are tasked with distributing, database collection and educating consumers on PlaygroundSA and our associated brands. - Venue Distribution: All the Top venues in and around CPT / JHB Area.
- Estimated Partner Venues: 50 Cape Town / 45 Johannesburg
- Average Daily traffic per venue: 200
Google Page Rank: PR 3
Monthly Unique Online users: 1200
Monthly Hits: 100 000
If you are interested in advertising in PlaygroundSA magazine, download our .pdf ratecard or contact us so we can tailor-make a solution that best suits your advertising needs.
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DOWNLOAD PDF RATECARD - High Quality (13MB) |
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DOWNLOAD PDF RATECARD - Low Quality (6MB) |
ADVERTISING SALES:
Andre Mostert | Email
James Tanfield | Email
Nina Zani | Email
GENERAL CONTACT INFO:
Phone: +27 (0) 21 447 0043
Fax: +27 (0) 21 461 0613
Email: andre@playgroundsa.co.za | Email
Address: 19 Chester Road, Woodstock, Cape Town, 8001
